Rosita Vivanco is the Senior Vice President of Marketing & Communications at TechEquity Collaborative. With over fourteen years of experience, Rosita has used her skills as a communications expert and storyteller to shine a light on important narratives across the nonprofit and tech space. She’s an experienced leader whose passion for furthering social impact and DEI has helped launch and support numerous PoC resource groups and DEI initiatives throughout her career. Most recently, Rosita served as the Head of Client Services at Walker Sands, an award-winning B2B technology marketing agency where she worked closely with teams across sales, PR, branding, demand gen, and creative to identify the right integrated marketing mix and propel her clients’ business results.
Prior to joining Walker Sands, Rosita served as Communications Director & Story Strategist for LimeRed, a UX design agency specializing in social impact. During her time at LimeRed, Rosita collaborated with the Obama Foundation, the Chicago Cultural Alliance, and the MacArthur Foundation. Rosita previously served as the Associate Director of the higher education division of the Education Practice at Communications Strategy Group (CSG). In this role, she developed and executed strategic communications campaigns for clients, which included colleges and universities, Fortune 500 companies, startups, and nonprofits — including the leading higher ed technology association, EDUCAUSE. Her past experience also includes working on George Mason University’s School of Business marketing team and at the National Parent Teacher Association (PTA).
Rosita holds a bachelor’s degree from Illinois State University with a double major in public relations and Spanish education and a master’s degree in strategic communication from George Mason University.